Let Member Emails Do the Work for You

We've all seen it - a beautifully crafted email about an upcoming club event, sent to every member… and promptly ignored. Not because it wasn't a great event. Not because the message was unclear. But because it got buried in a sea of messages - promotions, reminders, newsletters, junk. Clubs face the same challenge as every organization: inbox overload.

And yet, some emails still get opened

Inboxes might be crowded, but there's one type of message members consistently pay attention to: group emails they actually care about.

Every week, your members are sending out automated emails through GroupValet to coordinate tee times, line up pickleball matches, set Mahjong tables, and more. These messages aren't coming from "The Club." They're coming from friends. From group leaders. From the people they actually play with.

⫸ John's Wednesday golf group sends a message to finalize pairings
⫸ The women's tennis group sends a reminder to sign up before the weekend
⫸ The Tuesday bridge crew sends a note asking who's in and who's out

Each of those messages is powered by GroupValet. And more importantly - each one gets read.

GroupValet delivers as many as 15,000 member-driven emails every day - each one a chance to put your event in front of the right eyes.

You don't need more emails - you need a smarter approach

Here's the opportunity: instead of adding to the email pile, use the member-generated messages already going out to promote your club events. GroupValet lets you place a banner ad at the top of these emails - not in an intrusive way, but clearly visible, right where the reader will see it.

Imagine this: a member opens an email to RSVP for their Wednesday canasta game, and right at the top is a banner promoting the upcoming Mother's Day Brunch. It's relevant. It's timely. It's effective.

Example of a club event banner at the top of a member-generated GV email

You're not just promoting an event - you're putting it directly in front of people who are already planning to be at the club.

Built-in tools to get results

⫸ Easily create campaigns with start and end dates, and decide which members should see the banner ad under what conditions
⫸ See detailed reporting - including the names of members who view and click on the banner, and when they did
⫸ Maximize visibility by placing your message at the top of emails members are already opening and acting on

It's an elegant solution to a messy problem: how do you increase awareness without overwhelming members? With GV, you simply tap into the engagement that's already happening.

Clubs are already doing this - and it's working

One club ran a banner ad for their annual Member–Guest tournament inside their most active golf group's weekly email. They filled the field a week early - with zero additional emails sent.

Another used the same approach to promote their Summer Concert Series, targeting tennis and pickleball groups. Attendance jumped 25% over the previous year.

When your members are already in the mindset of "what's happening at the club," your event ad becomes a natural extension of the conversation.

Start using the emails your members are already reading

You don't need to push harder - just smarter. Let GroupValet turn member group emails into high-performing delivery channels for your club's most important messages.

Request a demo and see how simple it is to get more eyes on your events - without sending more emails.