From One-Off Events to Ongoing Engagement: The Shift Every Club Should Make

The Opportunity Gap of One-Off Events

Clubs love a great party. Holiday galas, member-guest tournaments, and wine dinners fill calendars and bring members together for a night to remember.

But what happens after the band packs up and the chairs are stacked?
⫸ For many members, that’s the end of their connection - until the next big event.
⫸ Staff have to start from scratch every time, chasing RSVPs and managing logistics.
⫸ And social groups often stay the same - members spend time with the people they already know.

These one-off events are valuable, but they leave an opportunity gap when it comes to fostering deeper, ongoing engagement.

Ongoing Activities Create Lasting Connections

If you want your club to feel like a true community, the real magic happens between the big events.

⫸ Ongoing groups help members see familiar faces week after week.
⫸ Relationships grow organically, welcoming new members and keeping longtime ones involved.
⫸ Staff spend less time managing logistics once a group is set up and running.

Instead of focusing all your energy on the next big event, give members a space to build their own traditions.

Examples of High-Impact Ongoing Groups

Wondering what this looks like in action? Here are some of the most popular recurring activities we see clubs running through GroupValet:

⫸ Weekly Pickleball or Tennis Groups
⫸ Monthly Wine Tastings with rotating hosts
⫸ Seasonal Trivia Leagues where teams compete over several weeks
⫸ Book Clubs that meet regularly and spark great conversations
⫸ Men’s/Women’s Coffee Groups or lunch meetups
⫸ Birding or Fishing Groups
⫸ Theater and Excursion Groups
⫸ Singles Groups

The key is simple, recurring activities that give members a reason to come back often.

How GroupValet Makes This Easy

With GroupValet, these groups practically run themselves.

⫸ Members can start and manage their own groups, freeing staff to focus on other priorities.
⫸ Built-in reminders ensure people show up and stay connected.
⫸ RSVP tracking and group messaging keep everyone on the same page.
⫸ Activity calendars update automatically as groups schedule new meetups.

The result? More engagement, less work.

The Bottom Line

One-off events have their place, but member engagement thrives in what happens between them.

When your club supports ongoing groups, members stay connected - not just at a gala or a tournament, but every week in between.

Want to see how easy it is to build member-led groups at your club?
Request a demo of GroupValet today.